To know about the best digital marketing trends, let’s first have an overlook of what Digital Marketing is. It is the marketing tool that helps in the marketing of products and services by using the digital technologies or gadgets such as mobile phones. Digital marketing can also be done to display advertising. The most common examples of Digital Marketing are search engine optimization, content marketing, social media marketing, email marketing, pay-per-click, native advertising, and a lot more like these that have a trend and throughout the era, these are been followed out.
TOP 05 DIGITAL MARKETING TRENDS YOU CANNOT MISS OUT IN 2022:
In this modern era, you need to have a track of trend or else you would not function entirely. The following are the top 05 digital marketing trends that you must not miss out in 2022.
- Conversational Marketing:
It is the finest and easiest trend of all to opt because conversation makes marketing easier. At times, just a single text from a bot/customer service makes you comfortable enough to go for the product. Moreover, whenever there is a one-on-one conversation it gets extremely delightful and almost always the result is positive. It cannot be denied that 8 out of 10 customers want an immediate answer as a one second wait seems like an hour to them, here, the conversational marketing works the best because it is quick and responsive.
- Video Marketing:
It is undeniable that video marketing has taken a marketing to the next level. It is seen that video marketing has emphasized a lot on the audience and most likely it will rule the market for more about 10 to 15 years. Now the question is, why the video marketing has gained a lot of popularity in such a short span. It is because a visual representation of a product is more likely to understand and memorize than words. So, this is how it made its space and would be making further.
- Social Media Messaging Application:
Give your business a new horizon and use the digital marketing tool like social media messaging applications to engage as many of the users as you want. There are many applications which people use almost every hour. So, why not to take advantage of the trend and increase your horizon.
Here, is a graph of the active users on top 4 social media messaging applications:
- Voice Search:
As we are entering into an upgraded level of the modern era, the digital marketing strategies are upgrading even faster. Like back then there was a text search and now you do not have type buy just speak and there you go. Many smart speaker searches like Siri, Alexa, Cortana, and more like these smart speakers have made the searching even easier. According to the study in 2022, almost 50% of the total population would be using the smart speakers for their searches. Moreover, it has been seen that Global smart speaker shipment has grown from 9.36 million to 26.1 million, which is huge.
- 5th Generation Technology:
This is a modern era approach and certainly, the most talked in 2020 because back then 4G created hype and now it is the time for 5G to blow the market away and so, that it is one of the best trends to follow in 2020. Moreover, there is an ambition to create a full coverage 5G that would cover the major areas including railways and roads. In a nutshell, 5G will create an impact and it will embrace the market like never before.
